For those with sensitive eyes who want to add a lovely touch of color to their lashes. This mild, water resistant formula was our first mascara developed expressly for sensitive eyes.
jane iredale Purelash Mascara is designed to nourish and color lashes naturally
Resistant to smearing and flaking
Formulated with a proprietary blend of seaweed lipids and panthenol to keep the formula moist and condition lashes
Conditioning and protecting to reduce splitting and breaking
Free of lacquers, shellac and petroleum based ingredients
Great for contact lens wearers
Apply a layer of our PureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply PureLash Mascara.
Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips.