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Living Proof Straight

Living Proof Straight

Living Proof

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Living Proof Straight

Start with damp hair that has been cleansed, conditioned and detangled. Hold canister 6” away from head and mist evenly over hair for 5-10 seconds. Comb and style with a blow dryer. Follow with a flat iron for pin straight styles. To use as a finisher, lightly mist onto your finished style.

Tips + tricks

  • To touch up and prolong the life of your straight style, apply to dry hair and use a flat iron or blow dryer as needed.

The Problem: Typical straightening products rely on oils and silicones to create a coating on hair to weigh hair down and keep it smooth. The problem with this approach is that silicones and oils are not entirely effective at fighting frizz and can be heavy and greasy, leaving hair limp and flat. The greasy residue also attracts dirt and can build up, forcing you to wash your hair and thus making it challenging to keep a straight, smooth style for more than one day.

The Solution: Straight is powered by our patented Healthy Hair Molecule (OFPMA), which creates a weightless shield around each hair strand that:

  • smooths hair from root to tip
  • when used with heat provides a superior straight style without any build up or greasy residue
  • proven to be more effective at blocking humidity than silicones
  • repels dirt and oil, so straight styles last for days

Alcohol Denat., Hydrofluorocarbon 152a , Water/Eau/Aqua, Octafluoropentyl Methacrylate (OFPMA), Linoleamidopropyl Ethyldimonium Ethosulfate, Propylene Glycol Dibenzoate, PPG-5-Ceteth-20, Fragrance/Parfum, Linalool, Butylphenyl Methylpropional, Citronellol , Limonene